In this episode, my guest is Jess Papp, head of marketing of SERO. She is a diverse marketer from Toronto with over 9 years of experience. Her knowledge and experience stem from a diverse advertising background where she’s worked with a number of clients ranging from smaller start-ups to Fortune 500 companies. Jess played a pivotal role in developing and building the brand identity of what Sero is today.
Jess talks about the journey behind the inception of a pioneering psychedelic mushroom startup. Learn what drove a passionate group to enter the industry, driven by a deep belief in the healing power of psychedelics and plant-based medicines. Hear firsthand about the initial hurdles faced in bootstrapping the company and the ongoing challenges of operating in a regulated environment. We also touch on the intricacies of crafting a distinctive branding strategy and designing packaging that reflects the essence of the brand and product.
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Sero
Sero is a Canadian-founded company that sells psilocybin microdosing and macrodosing formulas. Sero believes in advocating for the social and cultural acceptance of psychedelics, but also for legal and medical legitimacy.
Website: https://heysero.co/
Further References:
Sero: https://heysero.co/
Hotpot Variety: https://hotpotvariety.com
Listen to the episode on Substack and Spotify.
Credits:
Hosted by Alexandra Plesner
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