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The “tipping point” framing feels especially relevant here. What stands out to me is that the field isn’t just reaching a scientific or pharmaceutical tipping point. it’s also reaching a cultural and design one.

As psychedelics move from the margins into mainstream medicine, the language, visual identity, and narratives built around them will shape how people understand the entire field. The question of “in whose image, and for whom?” may ultimately be just as important as the clinical breakthroughs themselves.

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