In this episode, my guest is Tracy DeLuca, founder of How Might We Design, a healthcare innovation consultancy.
Tracy’s award-winning work is driven by a passion to transform patient, provider, and caregiver experiences globally. To achieve this, Tracy has created large-scale new business offerings and organizational transformation in the U.S. and Singapore, from strategy and visioning, to design and implementation.
Recent highlights include co-creating and teaching Stanford University d.school's first-ever class on Psychedelic Medicine and Design. Tracy has also applied her storytelling craft and strategic mind to companies such as Sutter Health, Headspace, the Emergency Design Collective, and IDEO.
In this podcast episode, we talk about the meaning of design strategy and explore design beyond mere aesthetics. We discuss how processes, systems, relationships, and business models can embody psychedelic principles.
Additionally, we highlight the benefits of implementing thoughtful design from the early stages of a project, the importance of designing with nature in mind, and the concept of conscious design. We also examine how design teams operate within agencies, emphasizing the significance of industry knowledge while maintaining a disruptive mindset.
Join us for a conversation filled with thought-provoking perspectives and inspiring stories.
Company Highlight
How Might We Design exists to solve seemingly impossible challenges. The consultancy does this by helping organizations develop new business ventures and healthcare models, products, services, experiences, and strategies based on Design Thinking and other creative problem-solving methodologies.
For more information and additional resources, please visit www.psychedelics.design
Contribute and fill out the research survey aimed at investigating how psychedelic substances affect the design process in context with psychedelic-induced nature-relatedness.
Listen to the episode on Substack and Spotify.
Credits:
Hosted by Alexandra Plesner
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