Visual Trends in the Psychedelic World
Trends, free downloadables, and shifting aesthetics
The psychedelics industry, though not fully established due to legality issues, is witnessing a surge of brands preparing for a potentially competitive landscape.
Branding surpasses mere logos; it embodies the visible tip of the iceberg or, metaphorically, the fruiting body of fungi. At the core of any movement lies the mastery of communication and narrative construction.
Explore the eight visual trends currently dominating the industry and get your hands on a free downloadable.
With gratitude, Alexandra 🍄
Today:
Psychedelic Industry Visual Trends
Free downloadable presentation.
Visual Trends of the Psychedelic World
We examined the prevailing trends within the psychedelic brand landscape and identified eight primary themes:
AI-generated visuals
AI is novel, fun, fast, and cost-effective; plus it is currently regarded as a service rather than an entity with copyright protection for its creation.
Expressive illustrations
A counter trend to AI, injecting life and personality into visual storytelling that at least looks human-created.
Nature realistic
Designers’ Note: A notion to the fact that psychedelics help us reconnect with ourselves and nature.
Blurry sunrays
Sunrays serve as a subtle nod to the occasionally breathtaking colors experienced during psychedelic journeys, while also honoring the beauty of nature.
California gradients
Gradients abound, evoking the carefree, sun-kissed ambience of California beach life on blissful days.
Mystical gradients
The color purple is generally associated with royalty and luxury but also with peace, mystery, and magic.
Hyperreal collages
A trend inspired by Björk’s record “Fossora” in 2022, about “the circle of life as it relates to the mysterious properties of fungi”.
Modern retro
The reduced retro 70s vibes distill the essence of the era into sleek, minimalist designs; a modern take on nostalgic aesthetics.
FREE DOWNLOADABLE
Report: Branding and the Psychedelic World
Claim your complimentary free download including the above content and more!
This 27-page presentation gives a high-level overview of the prevailing trends within the psychedelic world, offering insights, a case study and some notes on branding's fundamental essence. It also includes the Brand Prism form for you to experiment with on your own.
FROM OUR PARTNERS
Mycopreneur – The Media's Influence on Culture and Perception
Dennis Walker, Founder Mycopreneur and Co-founder Mycoday will be talking at our upcoming online conference on July 11th!
His keynote “The Media's Influence on Culture and Perception” will touch on the pivotal role of media in shifting perceptions and fostering a more nuanced understanding of psychedelics, and more.
Check out his Instagram for all the fun and honest reporting
FROM OUR PARTNERS
Psychedelics For Climate Action (PSYCA)
We are excited about the launch of PSYCA in Partnership with Nocturnal Medicine, DJ Spooky & Bennet Zelner, an Experiential Event at the Psychedelic Assembly, Raising & Expanding Consciousness to Discover Pathways Forward!
Psychedelics for Climate Action (PSYCA) is a community that believes raising and expanding consciousness is key to unlocking collective climate action. Nocturnal Medicine, is a nonprofit studio for climate consciousness and cultural transformation! Paul D. Miller, aka DJ Spooky, is a composer, multimedia artist, and author whose work engages audiences in a blend of genres, global culture, and environmental and social issues. Bennet Zelner is a regenerative economist and business school professor who is co-leading the Connected Leadership Study, which examines the effects of psychedelic experiences on decision-making by organizational leaders.
LAUNCH PARTY - Tuesday, May 28, 7-10 pm; The Psychedelic Assembly, 222 E 46th St., a member-supported psychedelic library, bookstore, cultural forum and social club.
Very cool! Thanks for putting this together. I’m working on rebranding my substack and this was useful to consider.